McGohan Brabender Data

Monthly website analyses 

Project Summary

In partnership with Christopher & Mae, the agency I’m currently contracted with, we prioritize strong client relationships, going the extra mile for each one.

McGohan Brabender (MB), an employee benefits management firm and one of our esteemed clients, has benefited from our collaborative efforts in the past. To enhance their online presence, Christopher & Mae proposed a monthly evaluation of MB’s website performance. The aim was to align specific objectives with quantifiable data, providing a clear picture of the effectiveness of their online strategy.

Since initiating this project in October, I have consistently delivered insights and interpretations, ensuring MB remains well-informed about the extent to which their website is achieving its goals, along with suggestions on how to maintain and improve this success.

By tracking customer usage patterns and identifying frequently accessed resources, we can enhance the customer experience and foster customer retention.